Slowly and steadily, it seems like Allu Arjun is building his own road to fame while all these days he's traversing on the path laid by his uncle Megastar Chiranjeevi. After achieving some big feats, his calculated moves are simply fascinating. Â Â Â
Initially, he started slowly but now he's delivering that 50+ crore hits continuously thereby strengthening his market. The name 'Allu Arjun' became a brand now, and also emerged as a stylish star at Telugu box office. And then this brand started becoming 'Mallu Arjun' as well as his films are scoring well at Malayalam box office too. Post achieving these two feats, he's on a new mission now.
Apparently, Allu Arjun has worked on TV commercials of brands like Colgate and others earlier, but he slowed down somehow later. Now, he has upped the ante and picking up many brands under his kitty. Both TV and YouTube are right now taken by the showers of his Red Bus ads all the time. Not stopping there, Fair and Handsome cream's ads also now feature Bunny as a replacement for Shahrukh Khan down south.
Picking many brands at a jet speed here for Telugu states will make Allu Arjun has Brand Arjun very soon, says advertising pundits and brand managers. This brand sketch will work big time to make him a most sought after hero when it comes to Bollywood big studios investing in local projects like it happened in Mahesh Babu's case. For now, the star of brands when it comes to Telugu heroes is none other than Mahesh Babu, who has more than two dozens of brands under his kitty, from Royal Stag cassettes and CDs to cooking oil ads.
- See more at: http://www.gulte.com/movienews/58404/Allu-Arjun-Mallu-Arjun-And-Brand-Arjun-#sthash.TBfFrlYr.dpuf
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