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Thursday, April 30, 2015

Son of Satyamurthy: What are the Lessons to be Learnt?

Summer's biggest Tollywood release Son of Satyamurthy has completed three weeks run and not even a single buyer is into the safe zone yet.
The film has admittedly done better business than the talk generated on its first day. However the buyers will still lose some money because of the astronomical prices it was sold for.
Post release Trivikram confessed that the movie is some sort of an experiment. Allu Arjun said that this film is not for the audience who watch movies with their brains!

It means the makers are fully aware of the weaknesses of the film but that didn't stop them from selling it for high prices. They could have limited the theatrical business around 45 crores range, instead they sold it for 54 crores and the movie is struggling to breakeven.
Same is the case with Gopala Gopala, which should have been sold for less than 40 crores considering its limited appeal.
Buyers will surely bet big on the films of big stars as they aren't aware of the genre. Film Makers should make sure that the movie is sold for reasonable prices to everyone so that all parties make some profits on their respective investments.
Producers simply cash in on the combination and star value without taking the genre and limitations of the movie into consideration. Finally buyers are left wounded when producers happily smile all the way to the bank.

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