Apart from drawing 40-crore plus collections, Allu Arjun stumped his kin and star Ram Charan by bagging highest amount for in-film branding for 'Race Gurram'.
Till date, Charan was holding the record for pocketing Rs.1.5 crore from docomo for his last film "Yevadu" but Allu Arjun scales a new height by bagging Rs. 2 crore from a nutri-lite (an energy drink brand) for Race Gurram and established his popularity even in in-film branding segment.
Sources claims that Allu Arjun clocked 1.25 crore from a shampoo brand for "Iddarammayilatho" but with Race Gurram, he set a new benchmark in T-town. With Allu Arjun being the flavour of the season, even brands are rushing to his doorstep.
- See more at: http://www.gulte.com/movienews/26723/Allu-Arjun-elbows-out-Ram-Charan#sthash.sr24U05l.dpuf
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