Why 1 Crore for Charan There?

Ramcharan is undeniably the star hero of Telugu cinema who grew the commercial BO stamina of Telugu films with industry shaking hits like ‘Magadheera.’ However, his attempts to enter into Bollywood with ‘Zanjeer’ were futile and then, he did not even have any big market in Tamil and Overseas too. Keeping aside all these trade calculations, performance of ‘Yevadu’ in ‘Malayalam’ is a shock for many. Released as 'Bhaiyya’ in Kerala, through out the state collections of film are rocking. Analysts say, anything above Rs.1 Crore revenue for ‘Bhaiyya’ means it’s the presence of Allu Arjun which has done the trick. Although, Bunny appears for a very minimal screen time in the early starting portions of film, ‘Bhaiyya' is marketed and projected as a multi star flick of Allu Arjun and Ramcharan. Anyways, we all know about the range of Bunny and the influence is even felt on ‘Bhaiyya.’