At a time when Malayli heroes were still your average mundu-clad, moustached men spewing heavy-weight dialogues, youngsters in Kerala discovered Telugu superstar Allu Arjun. The young actor, nicknamed 'stylish Star' captured the imagination of boys like no one else could. His dance moves, his colourful sense of style and his effortless demeanour made him the new youth icon across Kerala. So much so, he was christened 'Mallu Arjun' by Malayalis who started following him rather closely. "I watch his movies just to get a dekko of the new, quirky fashion statements he sports in every movie," says Rohith Vinod, a law student at Trivandrum. Soon, Allu's hairstyles and dress sense found their way to the campuses of Kerala.
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