There are a section of audiences who watch the movies for item songs only. It has become a tradition in Telugu movies item songs getting incorporated for decades. Among the contemporary directors, Puri Jagannadh never misses to shoot at least one item song in his films and they turnout to become super hits at the box office. It's not an exaggeration some of his movies were run only because of item songs.
However, it is known that Puri, this time, is not going to incorporate any item song in his upcoming film 'Iddarammayilatho' that starrer Stylish Star Allu Arjun, Amala Paul and Catherine Tresa. However, instead of item song, we can watch a special song which was shot on Devshi Khanduri in Spain. Devi Sri Prasad has composed the music of the movie. The movie is being produced by Bandla Ganesh Babu on parameswara Art Prouductions. The movie is slated for release on May 10th.
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