Producers in a Quandary Over Badrinaath

Imagine going to the theatre to watch a film that you think is a period drama and then discover that it's not one. You will surely come out disappointed.

And that's one aspect that's scaring the makers of Badrinath starring Allu Arjun and Tamanna. The film's producers are trying hard to communicate to the audience that the film is not a period or a fantasy film as commonly perceived.

They insist that the film is in fact an action film against a devotional backdrop. However, they are concerned that the audience may give negative ranking to the film, mistaking it for a period or a fantasy film.