Perfect Plan for Sarrainodu

The film Sarrainodu through which Allu Aravind aims at bringing total mass image for his son, stylish star Allu Arjun, is up for release tomorrow. Allu Aravind has has made a proper plan for Sarrainodu, a Boyapati Srinu directorial. He decided that a mass entertainer is a must to bring stylish star to the top 4 league in Tollywood after he appeared in a classy family entertainer like S/O Satyamurthy, for which he roped in powerful director Boyapati. He selected the right story to procure mass image for Allu Arjun without affecting the already existing style image. They entered the field after chosing a first half that portrays Allu Arjun ‘s stylish image and a second half that shows typical Boyapati mark style.

Allu Aravind and Allu Sirish has taken steps cleverly to promote Sarrainodu whose teaser guarantees a hit. It is with this film that the trend of launching teaser of a film has been initiated. They have not promoted the film vigorously. On the same hand, they have not left it totally. They opted for limited promotion of Sarainodu. High level of promotions creates a lot of hope and expectations in audiences. In that case, even if the film is upto average mark, it records a flop due to the over-expection of audiences. If not too much hype is given to the film, openings will be decent.The strategy would be to start promoting the film vigorously once the hit talk is heard. For this, the right script, right director, right partner for Allu Arjun (Rakul Preet, Catherine Tresa), proper planning, perfect timing (no big films are hitting theatres till the end of next month) is what Sarrainodu is coming up with. Let us hope that Allu Arjun blows the minds with Sarrainodu. All the best to Bunny!