At a time when the budget of a film is touching the sky, it is not possible to recover the entire money spent on the film by releasing it in one area.
It does not work out for the producers unless they release the film in neighbouring States as well. There are films which could not make profits despite making gross earnings of Rs 50 crore.
Has Sardar Gabbar Singh proved to a commercial flop though it had a market share of Rs 50 crore?
Apparently realising that he would have to suffer huge losses if he banks only on Telugu market, Prince Mahesh Babu has decided to hereby release his films even in Tamil.
So far, he kept the Tamil directors at bay, but now he has decided to make his next film with Tamil director Murugadoss. His subsequent film is also going to be a bi-lingual one.
Other heroes are still hesitant to follow Mahesh Babu, but Allu Arjun was quick to understand Mahesh strategy. He is also moving his pawns to see that his films make an entry in Tamil simultaneously.
In the coming days, Bunny’s films will have an entry into the Tamil market giving tough fight to the straight Tamil films!
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