S/o Satyamurthy - Riding On A Tiger!!!

Riding on a tiger - is an act of bravery if the ride goes well but is life-threatening if slipped from its back. Because it will eat away. Right now this is what happening with Allu Arjun's latest movie "S/o Satya Murthy", which has rocked the trade circuits with its enormous business. 

Directed by Trivikram, S/o Satyamurhty is riding high on hype initially as director's recent flick "Attariniki Daredi" is an industry hit, while Bunny's "Race Gurram" is also a big blockbuster. That made distributor Dil Raju invest nearly 14 crore rupees to bag Nizam rights of Satyamurthy. Expectations raked up by posters and teasers pulled Overseas distributor to buy film for 6 crores. Including other areas like East (3 Cr), West (2.6 cr), Krishna (2.8 cr), Vizag (5.25 cr) and Guntur (3.7 cr) the film pocketed nearly 40.40 crores in AP and Telangana, while other states and overseas weigh it to 53.7 crores for Telugu version theatrical rights.

Allu Arjun's previous blockbuster "Racegurram" collected nearly 57.65+ crores share worldwide through its Telugu version. So, if the film scores a hit, then every distributor will first recover their investment and then may clock some profits. Trade reports indicate that only Bahubali and Aagadu have done more business than Satyamurthy before the release. That's great, but huge investment is at stake. Any slightest tumbling of content will burst the clouds causing a landslide into losses. 

Coming to producer Radhakrishna's angle, the film fetched him huge profits already. Apart from the theatrical rights of Telugu (53.7+ crores), he sold Satellite rights (Maa TV for 9 cr), Audio and Malayalam dubbing rights and digital content rights too. That means "S/o Satyamurthy" sold out for 67 crores approximately only to reap a lion-share of profits.

We have to see what happens with S/o Satyamurthy this summer!!