Allu Arjun being part of Rudrama Devi project is showing impact already. Earlier buyers were reluctant to come forward to buy this film. Gunasekhar's awful form is one of the main fears of the business circles. Allu Arjun's confidence in the project is giving confidence to the buyers too.
Allu Arjun is very careful about picking his films and he chose to be a part of Rudrama Devi right after delivering biggest hit of his career. Also the news about Allu Aravind backing this project is playing a role in making this film a crazy venture among the business circles.
Ceded distribution rights of Rudrama Devi have been bought for whopping 6 crore rupees by NV Prasad on NRA basis. This is a very huge amount for a film that has a female playing the title role. Anushka has proved her worth as a crowd puller with Arundhati in the past, but Allu Arjun's addition to the star cast is the main reason for this craze.
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