In recent times, no movie has probably fetched this price. Film Nagar sources say that the satellite rights of Race Gurram have been acquired by Gemini TV (Sun Network) for a whopping Rs 7.5 crore.
Initially, the producers reportedly sold the satellite rights to a third party for Rs 7 crore which then sold it to Gemini for the above mentioned amount, netting a cool Rs 50 lakh profit in the bargain.
With Race Gurram emerging as the biggest hit in Allu Arjun's career, the movie would undoubtedly garner good TRP's on television. This is definitely one deal in Tollywood that is a win 'win for all concerned parties.
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