There were days when most Hindi film stars even failed to recognise the difference between the Telugu, Tamil, Kannada and Malayalam industries. For them, everyone was a 'Madrasi.' Ironically, this broad identification of actors from the South that overlooked all differences between Tamil Nadu, Andhra, Kerala and Karnataka is fast coming true. And how! They've become one big family now. Watch out Bollywood, the Super South industry has arrived.
Dubbing movies in all four languages and releasing them in all Southern states has become the biggest trend. The NTR-starrer "Shakti" released as "Om Shakti" in Tamil while "Magadheera" is now "Maaveeran." in in Tamil theatres. Ditto with Nagarjuna's "Ragada" which became "Vambu" in Tamil Nadu, while Nani's ready to release, "Veppam" in Tamil is "Sega" in Telugu. Nagarjuna's "Gaganam" became "Payanam." Siddharth's "180" will release in Telugu and Tamil at the same time. If sources are to be believed, the dubbing rights of Allu Arjun's " Badrinath" were sold for a staggering price to the Tamil and Malayalam film industries. The actor, known as "Mallu Arjun" has already cemented his superstar status in the state. Ram's next with Gautham Menon is a bi-lingual.
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