Generally if a movie get release it needs publicity. It looks Tollywood stars are chalking out new ways to promote their films these days. Recently the trend is that releasing a teaser or the first look of a film on the birthday of star has gained the momentum and has become a common thing.
The trend has been started by Mahesh Babu with his latest outing 'Seethamma Vakitlo Sirimalle Chettu'. The teaser of the film was released on the birthday of Mahesh Babu and grabbed lot of attention. Likewise, the makers of Ram Charan's 'Thoofan' and 'Yevadu' have released the teasers of these films to coincide with the birthday of actor. Allu Arjun fallows the same trend.
On April 8 buzz is that the teaser of Bunny's 'Iddarammayilatho' would be released on the occasion of birthday of heroes. Currently in Spain the film has wrapped up its long schedule. Billed to be a romantic entertainer, 'Iddarammayilatho' also has Amala Paul and Catherine Theresa as the leading ladies. Puri Jagannath wields the mega phone and Bandla Ganesh produces it. Earlier the first look posters of the film were unveiled and the response has been best response.
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