This weekend, a much-hyped Allu Arjun-Ileana starrer hits the screens. Just days later, on Independence Day, Salman Khan's new film releases. There are also a couple of Kannada films hitting theatres this week. And caught in this melee is the Upendra-starrer Godfather, which is having to make way for these new films in movie halls across the state.
Distributor Prasad, who released the film a fortnight ago, has appealed to the Karnataka Film Chamber of Commerce (KFCC), requesting help in getting theatres to continue screening his film.
In his letter to the KFCC, Prasad has stated that the film has a big star like Upendra in it and needs to be screened for more than two weeks. Prasad wrote, "I appeal that the Chamber immediately interferes in this matter and orders all the cinema halls to continue screening the film. Godfather is being screened in 90 theatres as of the second week. If I do not fight for my film, it will see a further 50% drop in the number of screens."
Defending Prasad, Upendra says, "We have very few screens in Karnataka, as opposed to Andhra Pradesh and Tamil Nadu. And of them, only a few screen Kannada films. We need to encourage our films. One cannot go on changing films with every new release."
The film, which is a remake of the Ajith-starrer Varalaaru, saw decent collections in the first week. While there was a slump in collections in the second week, the distributor wants to retain the film, at least in the halls where it has shown promise.
There are some industry watchers, though, who say that Prasad's appeal was unnecessary. Says one, on the condition of anonymity, "No Upendra film has had to engage in tactics like giving free CDs to people who watch the film. It has become a matter of money and, more importantly, pride for Prasad, which has led him to go to the chamber."
Distributor Prasad, who released the film a fortnight ago, has appealed to the Karnataka Film Chamber of Commerce (KFCC), requesting help in getting theatres to continue screening his film.
In his letter to the KFCC, Prasad has stated that the film has a big star like Upendra in it and needs to be screened for more than two weeks. Prasad wrote, "I appeal that the Chamber immediately interferes in this matter and orders all the cinema halls to continue screening the film. Godfather is being screened in 90 theatres as of the second week. If I do not fight for my film, it will see a further 50% drop in the number of screens."
Defending Prasad, Upendra says, "We have very few screens in Karnataka, as opposed to Andhra Pradesh and Tamil Nadu. And of them, only a few screen Kannada films. We need to encourage our films. One cannot go on changing films with every new release."
The film, which is a remake of the Ajith-starrer Varalaaru, saw decent collections in the first week. While there was a slump in collections in the second week, the distributor wants to retain the film, at least in the halls where it has shown promise.
There are some industry watchers, though, who say that Prasad's appeal was unnecessary. Says one, on the condition of anonymity, "No Upendra film has had to engage in tactics like giving free CDs to people who watch the film. It has become a matter of money and, more importantly, pride for Prasad, which has led him to go to the chamber."
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