Stylish star Allu Arjun is the uncrowned tollywood No.1 when it comes to Kerala market. He slowly built his market in Mallu land with each of his release and now he stands so tall that even the combination of NTR and Mohanlal couldn't touch him.
NTR's latest film 'Janatha Garage' was expected to easily break the record set by Allu Arjun's 'Yodhavu' (Malayalam version of Sarrainodu) since the film had Kerala's biggest superstar Mohanlal in a key role. However, Janatha Garage failed to make any impact in the Mallu land and it ended up well short of Bunny's Yodhavu in its full run.
Janatha Garage has almost finished its theatrical run in Kerala and grossed Rs 4.36 crore, which amount to a meager share of Rs 1.83 crore. In comparison, Yodhavu grossed Rs 7.60 crore. JG film however crossed the collections of Rudhramadevi to become the 3rd highest Telugu grosser in Kerala. With Rs 14.20 crore gross, Baahubali remains the highest Telugu grosser at Kerala Box Office.
Barring 'Baahubali' films, no other Telugu hero or film looks to snub Bunny's films. With a Lingusmay Telugu-Tamil bilingual project in pipeline, Bunny is expected to scale a much bigger performance at Kerala BO as Tamil films enjoy good market in Mallu state. Competing with 'Baahubali 2' will be a distant dream but the Allu Arjun-Lingusmay project has the potential to beat Baahubali collections and further cement his position as the numero uno in Kerala.
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