Allu Arjun seems to be on a mission to promote his Sarainodu in an aggressive fashion. The film’s first look teaser will be released on February 18th, which will kick start the promotional campaign.
Although Sarainodu release date isn’t official yet, it is expected to be out in the last week of April. So the promotions are starting two months ahead of the release date which is a good tactic to build the hype.
Sarrainodu is an out and out mass film with high voltage action episodes. Boyapati Srinu is presenting Stylish Star in an all new avatar. Most of the mass films get it wrong in setting right expectations.
Geetha Arts is aware of it and hence promoting the movie in a right way. The posters are extremely powerful giving a clear idea of how the movie is going to be.
There are no efforts to downplay the high voltage action so that they could cater to the families and youth.
Allu Arjun’s movies usually appeal to the family audience and youth, but Sarrainodu is a hundred percent mass masala entertainer. It looks like a conscious effort to prepare the fans as well.
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