Its known that Allu Arjun has produced a short film titled 'I Am That Change' under Sukumar's direction. The short film was unveiled at 8:30pm on Thursday, 14th August, on the eve of Independence Day. This three minute short video offered a wonderful message, which enlightens our responsibilities being the citizens of India.
The film targets at a person going to through the thought process and once for all listening to his conscience. Three extremely thoughtful situations and the thought process of three different individuals, giving a thought before doing something impulsively and choosing the right path mark the 3 minute short film.
While Allu Arjun is a part of one situation, the other two situations involve a school girl tempted to copy and a boy intuitively throwing away a coke can recklessly.
The final message goes thus..." MANA BADHYATHA MANAM NIRVARTHINCHADAM KOODA DESHABHAKTHEY. MARPU MANATHONE MODALAVAALI. i am that change. BE THAT CHANGE."
This message was nicely executed by the director Sukumar while Allu Arjun as usually delivered decent performance. Background score of Sai Karthik with 'Vandemataram' tune was apt for the subject.
Allu Arjun claimed he faced difficulties making a short film despite being an established actor, having lot of experience and infrastructure. Sukumar revealed that conveying a message to people through a short film is Allu Arjun's idea.
Most of the technical team of 'I AM THAT CHANGE' worked for free of charge. Sukumar came up with a complete concept and shot the film within 2 days after Bunny shared his idea.
Watch the I-day video in below link:
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