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Iddarammayilatho at US Top 10 Box-Office

 

The Stylish entertainer Iddarammayilatho has been opened in US in a grand way yesterday May 30^th, Thu. It collected around 88k in reported grosses and positioned as 8^th rank among May 30^th Thu one day gross collections competing with Hollywood movies. Also this Premiere gross is more than Allu Arjun’s Julayi gross (Julayi reported gross was $87k on first day). Today May 31^st morning flash grosses also pretty strong currently positing at 11^th rank. Screen shot has been attached for reference.

 

Report: Click Here

Puri Blocks Bunny's Mind?

 

Stylish Star Allu Arjun's mass romantic film Iddarammayilatho hit screens yesterday in a grand manner. Those who watched the film felt Bunny blindly followed Kecha and Devi Sri Prasad. That was the reason he excelled in stunts and dances.

 

There were some negative remarks against Bunny's acting and many are under the impression that it is not his fault but purely Puri Jagannath's.

Fans feel Puri blocked Bunny's mind turning him blind as otherwise film would have turned bigger hit. Analysts gave negative marks for Puri's screenplay and direction and loss of his style and punches.

Sampoornesh Babu Wishes Bunny

 

 

Here is the poster where Sampoornesh Babu wishes the team of Iddarammayilatho on the release day. The debutante hero is leaving no stone unturned to promote himself and his film.

Sampoornesh has become quite popular with the film 'Hrudayam Kaleyam' which has a tagline 'A Kidney With A Heart'. Though the film is still under production, Mr Babu who claims to be having a fan base is making headlines with his promotional gimmicks.

Surely, Sampoornesh's strategy has been drawing him some attention. But it's too early to say if he would make some money after the release of his debut film at this stage.

Iddarammayilatho Bunny Performance

 

Allu Arjun has proved his acting with his previous movies; we can confirm that this is also a type of love feel movie. The combination of Allu Arjun and Puri Jagannadh has been raising expectations as they had given a super hit in ‘Desamudhuru’ previously. Allu Arjun’s energetic performance combined with Puri Jagannadh’s intelligent direction had done wonders then and the same is being expected now.

Iddarammayilatho Movie Review

Release date : 31 May 2013

Director : Puri Jagannadh

Producer : Bandla Ganesh

Music Director : Devi Sri Prasad

Starring : Allu Arjun, Amala Paul, Catherine Tresa

Stylish Star Allu Arjun’s ‘Iddarammayilatho’ is all set for its theatrical release on the 31st. The movie has been directed by Puri Jagan and Bandla Ganesh is the producer. Allu Arjun’s previous film, ‘Julayi’,was a big hit so there are high expectation on this movie. Devi Sri Prasad has composed the music. Let us see how ‘Iddarammayilatho’ is

 

Story :

 

Sanju Reddy (Allu Arjun) is the lead guitarist of a band (comprising of Srinivasa Reddy, Khayyum and two other women) which is based in Spain. Akanksha (Catherine Tresa) is the rich and pampered kid of a Union Minister ( Rao Ramesh ). She heads to Spain for her higher studies and moves into a lovely house. Here, she comes across a diary which has been left by the previous tenant. The diary belongs to Komali Sankarabharanam (Amala Paul) and it chronicles the warm love story between Komali and Sanju.

Akanksha instantly connects to the story and finds herself becoming very attached to the characters of Komali and Sanju. She comes across Sanju in real life and starts teasing him by passing off snippets from the diary as her own psychological predictions.

The story in the diary comes to an abrupt end and Akanksha confronts Sanju about the same. A tragic fact is then revealed by Sanju, a fact that shakes Akanksha to the core. She starts developing romantic feelings for Sanju and proposes to him. But the story takes yet another twist here.

What are the twists? Who is Sanju? Why did the story in the diary stop abruptly? To know that, watch ‘Iddarammayilatho’

 

Plus Points :

 

Allu Arjun is at his stylish best in the movie. His costumes are very nice and his overall look is quite sophisticated. His dance has a lot of grace.He has danced to medleys of Megastar Chiranjeevi’s hit songs and these bits will entertain fans. The movie has two nice action sequences and Allu Arjun has performed quite convincingly in those episodes.

Catherine Tresa looks drop dead gorgeous in this film. Her costumes and generous skin show will drive youngsters crazy. If she plays her cards right, she is here to stay as the next big female star. The romantic episodes involving Allu Arjun and Catherine have come out well. Amala Paul is ok in the role of a traditional Brahmin girl. She has given a convincing performance as a shy and timid girl.

The interval bang has been executed well and the story gains momentum here. ‘Run Run’, ‘Violin Song’ and ‘Top Lechipoddi’ have been shot nicely. The twist in the final stages of the film is nice and the story picks up good pace from that point onwards until the climax.

 

Minus Points :

 

The comedy episodes featuring Brahmanandam and Ali and are not very convincing. Brahmanandam will be seen as Phidel Brahma and Ali will be seen as a psychopath named Gudivada Krishna. Shawar Ali looks monotonous as an international Don. Subba Raju is wasted once again.

The pace of the movie is a little slow in the second half. The film picks up momentum only after the final twist is revealed. The placement of songs in the first half could have been better. Fans expect ‘special’ dance moves from Allu Arjun, but this film does not have any such steps.

Traditionally, a hero in a Puri Jagan film has an arrogant swagger about him. The character treatment will ensure a high entertainment quotient. But that is not the case with ‘Iddarammayilatho’. Heroism is sorely missing from Allu Arjun’s character in this movie.

 

Technical Aspects :

 

Locations in the film are quite nice. Amol Rathod’s cinematography is very good in a few scenes but it is surprisingly mediocre in some sequences. One gets the feeling that some of the visuals suffer from overexposure. Sekkhar’s editing is ok but a few scenes could have been trimmed in the second half. The bold one liners and punch dialogues that fans expect in a Puri Jagan film are very few in number. DSP’s background score is effective.

In terms of direction and character treatment, you will see a very different Puri Jagan in this movie. This Puri is more sober and mature. Is that a good thing for his fans? I am not very sure. Some people succeed most when they are bold and aggressive. Puri is one such guy.

 

Verdict :

 

‘Iddarammayilatho’ is a very stylish offering from Puri Jagan. Allu Arjun’s performance, Catherine’s glamour and the action sequences are assets for the film. Slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience.

Iddarammayilatho Review

Allu arjun's Iddarammayilatho movie released on 31 May. Jeevi of idlebrain.com gave a rating of 3 on scale of 5 and opined that first half is entertaining. It's a stylish film though emotions didn't work." Iddarammayilatho received positive reviews from the critics. Mahesh S Koneru of 123telugu.com gave a review stating "‘Iddarammayilatho’ is a very stylish offering from Puri Jagan. Allu Arjun’s performance, Catherine’s glamour and the action sequences are assets for the film. Slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience." Girija Narayan of Oneindia Entertainment gave a review stating "Iddarammayilatho is definitely a good movie to watch. The movie gets a lot more interesting in the second half. The climax definitely lets the viewers go home happy." Sasidhar AS of The Times of India gave a review stating "Iddarammayilatho hits you like fresh air, and you instantly fall for the lead characters, refreshingly flesh-and-blood with their set of quirks, flaws and strengths. The first half does ramble a bit and takes time to build up into a riveting second half." APHerald.com gave a review stating "Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh." SuperGoodMovies gave a review stating "‘Iddarammayilatho’ is a beautiful and stylish movie of Allu Arjun and Puri Jagannath. Definitely it is a worthy watch."

Iddarammayilatho Performance

Allu Arjun is pretty impressive in this film. He has shown lot of maturity as an actor. His performance when Amala is being attacked is too good. He has done energetic dances and rocked in the fights. All in all it is an Allu Arjun's show. Amala Paul is fine as classical singer. She isn't a great looker and the director himself commented about it. However she can perform. Catherine is good looking but has to learn a lot about acting. She played typical Puri Jagan's heroine in this film. Brahmanandam is wasted and so is Ali. Tanikella Bharani and Nasser are alright. All the others suited their respective roles.

Iddarammayilatho Analysis

 

 

Director Puri Jagannadh is known to come up with novel themes for his film despite them lacking in overall finesse. The problem of lacking finesse continues here too but this time he has got a predictable story barring a small twist during the second half. The film relies completely on his screenplay and the director does a decent job with it. First half of the film has little story progress but its breezy nature makes it a decent watch. Interval block has been done neatly. Its the second half where the core story of the film lies and it is in this part the director looses the grip on the narrative temporarily. His trademark fast paced narration is missing during most parts of the second half. But he manages to save the day with pre climax and climax of the film.

Iddarammayilatho Dubai Theaters List

Bunny Thrills Acting as Chiranjeevi

 

Stylish Star Allu Arjun’s romantic entertainer movie ‘Iddarammayilatho’ release today, stated his dreams of becoming Mega Star Chiranjeevi. Chiranjeevi said that he would like to achieve perfection not only in dance but also in acting. He was thrilled with Bunny dances stunts. He amazed all with his dare devilry in stunts and spellbound all with his sensational dances. He thrilled movie lovers turning Mega Star Chiranjeevi dancing to the superhit song 'Papa Rita' from Gang Leader.

Iddarammayilatho Highlights & Drawbacks

Highlights

 

Bunny’s action is matured.His dances are good as usual.

Amala Paul’s action as an innocent girl is superb.She did her best performance in her career.

Few punch dialogues are good.

Catherine’s action is O.K. not that great!

Songs are superb.Devi did his best again by giving excellent tunes.Picturization of the songs is superb.

Couple of fights are excellently shot.

 

Drawback

 

Puri seems to have lost the rhythm in the 2nd half.Story runs a touch slow in the 2nd half.

The punch power is missing in the dialogues.Only few dialogues are good.

Same don and revenge story,audience might feel bored @ times due to the long length in couple fights.

Catherine did over action.

Bunny’s dance power is not utilized up to the mark by the director.

Iddarammayilatho Technical Analysis

 

 

Music is nice. Devi Sri Prasad has given some peppy songs. Background score is trendy too. Dialogues written by Puri are good. There are few funny satires on media and women. Editing is alright. Cinematography is neat. Action episodes stand as the backbone of this film. Although most of the action scenes look similar, the fight where Allu Arjun stabs all the people is too good. The film has rich production values. Puri Jagannadh is still struggling to get his rhythm back. He used to score with racy screenplay and high entertainment value. Now those essential elements are completely missing.

Iddarammayilatho Public Talk

As every movie of his, Allu Arjun will be the flag bearer of this movie. He is looking Ubercool and reportedly has delivered some electrifying dances.
Puri Jagannadh is one director who had revolutionized the characterization of hero in Telugu movies. Even though he is in bad form, the fever will also be on.
DSP’s music had gone well with the audience and these foot tapping numbers will help the movie.
There is tremendous hype generated for Kicha’s fights and Amol Rathod’s cinematography.

They Gave 100% Marks to the Combination of Bunny, Puri & Ganesh

Mega Star Chiranjeevi and Ram Charan watched the action thriller and romantic entertainer of the mega family hero movie ‘Iddarammayilatho’ at 7-30am, Friday at Hyderabad Prasad I Max theater. Stylish Star Allu Arjun's scintillating dances, performance and the overall output of the film was excellent, they said. They gave hundred percent marks to the combination of Puri, Arjun and Bandla Ganesh. A romantic story having several twists and most of the film's shooting taking place in Spain were special attractions of the film.

Iddarammayilatho Releasing Today

 

All the Best Bunny & Iddarammayilatho Team

Iddarammayilatho Movie Premier Show Report

 

Stylish star Allu Arjun’s sensational release “Iddarammayilatho” premier show at Prasad Labs finished screening yesterday evening and the response for the movie is over whelming.

Reports say the movie has reached the expectations. Bunny dance for Chiranjeevi’s ‘Gang Leader’ song is one of the highlight apart, Bunny’s action episodes and songs. Interval fight is the main highlight in movie, Chiranjeevi clapped for 10 mins watching the fight…

Climax will be mind blowing, Definite Block Buster for Bandla Ganesh. Chiranjeevi congratulated Iddarammayilatho team for their hard work and makers for a wonderful film.

Iddarammayilatho First Report

 

Amidst huge hype and hoopla, Stylish Star Allu Arjun's 'Iddarammayilatho' hit the screens on 31st of May. The movie has generated positive reports at the end of its morning shows. As usually Allu Arjun rocked with superb dances. The picturization of songs such as 'Run Run', 'Violin song' and 'Top Lechipoddi' are good. Bunny's steps for Chiranjeevi's Gang Leader' song was one of the highlights of the movie. The action sequence before interval was mind blowing. Amala Paul appeared so cute in traditional Brahmin gril getup. However, it was Katherine Tresa who stole the show with her glamour and good doses of skin show. 

On the flip side, the comedy part was not upto to the mark. There were no Puri's mark of punch dialogues in this movie. On a whole, romance between the hero and heroines have been given prime importance rather comedy and action. Trade pundits are of the opinion that the movie has the capability to score a big hit despite any negative reviews or any poor talks, as it consists of very good dances, fights and romance. Let's wait and see, if trade people's predictions proved  to be right or wrong.

Amala Paul Latest Stills in Iddarammayilatho

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Can Iddarammayilatho Collect 100 Crores?

 

100 crores mark collection is not a new thing in Bollywood but in south film industry it’s still a day dream to even star heroes in Tollywood. But Iddarammayilatho team is confident that it can make more than 100 crores and it will recreate all industry records.

Can Iddarammayilatho make 100 crore is bit tuff question but if we look at strategy implemented in number of screens it’s being released there is a chance. In India Iddarammayilatho is releasing in 175 theaters, 100 plus in US & Canada, 25 plus screens in UK & Europe, 15 plus in Australia & New Zealand, 10 screens in Singapore & Malaysia.

With all this math Iddarammayilatho movie need one basic thing HIT TALK on its first day, first show to run race for 100 crores collection. Allu Arjun stylish look, dances, natural acting and Puri Jaganndah entertaining screenplay will definitely pull audiences into theaters. But being postponed for couple of times, Puri lost in touch with hit movie from long period and Allu Arjun sentiment of not scoring successful film after one hit are concerns of mega fans now. Let’s wait few more hours to know what Iddarammayilatho is going to offer for movie buffs, stick around APHerald to get live updates and full Iddarammayilatho review.  

Iddarammayilatho Latest Stills

 

 

 

 

Bunny Dancing for Chiru's Hit Numbers?

 

The headline is not 100% confirmed but its an important speculations we heard today. Puri Jagannath, director of the movie decided to catch some more craze from Mega Fans for which he decided to make Allu Arjun dance for Mega Star Chiranjeevi's hit numbers. Sources say this dance sequence will be the main highlight. Apart from this song, Stylish Star will shake his legs for Devi Sri Prasad's magnifying musical scores. Amala Paul and Catherine Tresa are the female leads of this flick while Bramhanandam is playing the role of Phidel Bramha in the movie. Bandla Ganesh is producing this flick under Parameswara Arts Banner.

IA is releasing in hue theaters today

Iddarammayilatho Impresses Chiru, Cherry

 

On the eve of the release of Allu Arjun starrer Iddarammayilatho, the film is already creating good buzz. Chiranjeevi and Ram Charan saw this film at a special screening at the Prasad Labs in Hyderabad this evening (May 30). Iddarammayilatho seems to have impressed both father and son.

Allu Arjun is hoping that the film opens up with record openings India and worldwide. The film is releasing in large number of screens in Andhra Pradesh. Also all eyes are glued to this film as it happens to be last film this summer season which stars a big hero. Let's see if Bunny's wish will be granted and Iddarammayilatho will open up with record figures.

Bunny Called as Mallu Arjun in Kerala

 

Stylish Star Allu Arjun’s movie ‘Iddarammayilatho’ is releasing on May 31st Friday. Allu Arjun has earned the tag of stylish star with his perfect dressing, six pack abs and energetic body language and dances. He is not only popular in Telugu but also in Malayalam. He is called as Mallu Arjun in Kerala. Many of his films have been dubbed into Malayalam and became huge hit. In the recently released Kochi Times Most Desirable list, Allu Arjun earned the fifth spot. In Malayalam Iddarammayilatho is releasing as ‘Romeo and Juliet’.

Bunny's Kissing Business

It’s SHOW TIME …. With less than a day for Iddarammayilatho to hit the screens we have some exciting news for you.  So Gentleman!! Buckle up your seat belts, it is heard that Allu Arjun is on a roll with his “Kissing Business….”. The history speaks for itself where we all had glimpses of his skill in Arya2, Vedam & Varudu.  With the supersonic speed at which he is going, he may very soon re-write the records of Kamal Hassan or become an Imran Hashmi for Tollywood. It is already a known fact that Puri has tried his level best to make this a romantic thriller and along the lines of the same conversation Bunny requested not to compare him with Imran Hashmi since the story had demanded these situations.

Long story short this is a double dhamaka for Bunny ....this could be a feast with the two gorgeous gals Catherine Tresa & Amala Paul in the books.

Iddarammayilatho Contest Winners List

 

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Iddarammayilatho Contest winners

We are please to inform you that you have been selected as winners in the contest. Please check your fb inbox for further communication on how to collect your tickets

You may also send your mobile number to inbox of idlebrain.com

 

Iddarammayilatho Movie 4/5 Rating (Critics)

Stylish star Allu Arjun latest sensation Iddarammayilatho is heading for release on May31. According to Insiders, The movie was premiered for certain section of International exhibitors and critics. The response from them was Fantastic!

They say, the movie is a Full Paisa Vasool film with Superb acting by Allu Arjun & Amala Paul, High Octane Action, Drama,Rocking Music & Direction. One of them even shared his rating as FOUR STARS (4/5), if these ratings are believed the movie is going to be a Block Buster movie for Allu Arjun and his second hit after Julayi.

Meanwhile, Iddarammayilatho US and Canada Prints arrived in US today May 29th. All the hard drives were shipped to theaters.

Bunny Praises Puri Jagannadh for that Extra Mile

Allu Arjun's latest film Iddarammayilatho is all set to hit the screens in a couple of days. Yet the stylish actor looks cool about everything. After a gap of six years, he has worked with Puri Jagannadh and the two, he says, share a great rapport.

Ask him what makes Iddarammayilatho so different from the films he has done so far, he says, 'It's a romantic-action entertainer which has been shot in a different manner. I play the role of a guitarist, who's a street performer in Barcelona.

My characterisation, styling and the whole look of the film is different compared to my previous films. It would seem quite over the top if I play a character like that in a geography like Hyderabad, but now the ambience is different, it gives a whole new dimension to the film.'

His styling is one of the several aspects that has made a lot of news in the recent few weeks and it's a result of plenty of homework.

'Ashwin designed my look in the film and we did tremendous amount of research on what costumes, hair style I should sport in the film. We went shopping in Hong Kong and Bangkok and retouched the fabric.

After Happy and Arya 2, I did dress rehearsals for this film and my costumes and accessories were finalised months before we began the shoot. This film will completely justify my tag of being stylish star,' he reveals.

Allu Arjun is all praises for Puri Jagannadh's style of working and the additional care that he took for Iddarammayilatho. 'He might have done quirky films, but when it comes to commercial films like this, he walks the extra mile to make sure that everything falls into place.

I must credit Puri Jagannadh for all the good things about the film,' Allu Arjun says. Action choreographer Kecha Khamphakdee turned out to be a revelation on the sets while shooting in Bangkok. Allu Arjun was quite impressed with Kecha's team and says,

'Here, the action choreographer takes care of everything but in Kecha's team there was a specialist for every minute thing. For example, a person who specialises in sword fighting will not be involved in regular stunts.'

Few days ago, at an audio launch, he made a statement that he wants to see Ram Charan as the numero uno star in Telugu. We wonder if he is deliberately trying to pull out of competition. Isn't it?

'No way. The competition is always there, but Ram Charan is my cousin and I'm a loyalist of Chiranjeevi. It's my personal wish to see him in numero uno position. Other than that, honestly, I'm always competing with myself. I want every film of mine to be bigger than the previous one,' he adds, driving the point home.

Now that he has a brand associated with him and that he has the freedom to do anything he wants, how far is he willing to experiment? Turns out that it's a big no-no. 'I'm in no mood to experiment.

An actor is a brand and people watch my films because of that brand. I've no interest in off-beat cinema, but I would do a film with a universal appeal. Shankarabharanam wasn't a commercial film and Bommarillu wasn't shot in a commercial format, yet both those films have an universal appeal.

When I acted in Vedam, I thought it would become an universal film, but it couldn't reach that state. I would rather impress 90% of the audience than catering to the rest of the critics,' he signs off.

Romeo and Juliets Theatre List

 

Travancore Area Theatre List

Trivandrum : Anjali
Trivandrum : Sreekumar
Attingal : Dreams
Varkala : Star
... Padanthalummoodu : IMP
KADINAMKULAM : V Tracks
Nedumangaadu : Soorya
Kollam : Grand
Kollam : Kappithans
Karunagappally :Tharangam
Anchal : Varsha
Punalur : Ramraj
Kottarakkara : Venus
Kottayam : Anaswara
Changanasserry : Apsara
Alappuzha : Raiban Cine House
Cherthala : Chithranjali
Palai: Maharani
Thodupuzha : Aiswarya
Kattappana : Santhosh
Adimali : Matha
Rajakumari : Mar Basil
Talayolaparamb : Ashirwad
Mundakayam : Mundakayam
Kanjirapally : Grand Opera
Mavelikara : Santhosh
Eramalloor : Saniya
Adoor : Nayanam
Pathanamthitta : Aiswarya (N C)

Cochin Area Theatre List

Eranakulam : Shenayees
Eranakulam : Q Cinema Screen-1
Eranakulam : Q Cinema scree-II
Eranakulam : Cinemax creen -1
Eranakulam : Cinemax SCREEN -ii
Eranakulam : PVR Screen -1
Eranakulam : PVR SCREEN -ii
Eranakulam : PVR CINEMAS screen -3
Alwaye : Casino
Alwaye : Zeenath
Perumbavoor : EVM -Screen-1
Perumbavoor : EVM SCREEN-ii
Ankamali : Carnival Screen-1
Ankamali : Carnival Screen -ii
Moovattupuzha : Issac
Kothamangalam : EVM ANN
COCHIN : EVM
Cochin : AJANTHA
Paravoor : Chithranjali
Thrissur : Raagam
Kdngalr : Kaleeswari
Kanjani : Brahmakulam
Guruvayoor : Jayasree
Irinjalakuda : Mass
Vadkkancherry : New Raagam
Chalakudy : Agastya
Palakkad : Satya
Shornur : Melam
Vadakkancherry : Jayabharath Movies
Kollamcode : Gouri
Kozhinjampara : Raviraj
Cherupulassery : Plaza
Mannarkad : Okkas

 

Malabar Area Theatre List

 

Kozhikkode : Apsara
Kozhikkode : Ganga
Koyilandi : Dwaraka
Thalassery : Liberty Paradize
Vadakara : Kerala Quire
Iratti : New India Paradize
... Thalipparamb : Alinkal
Payyannur : Rajadhani
Kanhangadu : Vinayaka
Kanhangadu : Paradize
Kasargode : Krishna
Kasargode : Mehboob
Bathery : Ragam
Manandavady : Jose
Kalpetta : Jaithra
Angadippuram : Chitralayam
Tirure : Anugraha
Malappuram : Anand
Kondotty : Kalpaka
Kottakkal : Leena
Valanchery : Popular
Parappanangadi : Prayag
Manjery : Kairali
Nilambur : Rajeswary
Ponnany : Davison
Mukkam : PC
Kannoor : NS
Thanur : PVS

Iddarammayilatho Ready for Release

 

Allu Arjun, Amala Paul and Catherine Tresa starrer romantic entertainer "Iddaramayilatho" movie is all set for a grand release in worldwide on tomorrow (May 31, 2013).The movie got U/A certificate from the censor board.Allu Arjun will be seen in a new stylish look in the movie.Puri Jagannadh is the director for this film and it is produced by Bandla Ganesh Babu under Parameswara arts banner.Devi Sri Prasad has scored the music.

Here is the Iddarammayilatho Movie Tomorrow Release Poster

Iddarammayilatho Pre Release Talk

In this film As every film of his, Allu Arjun will be the flag bearer of this film. He is looking Ubercool and reportedly has delivered some electrifying dances. Puri Jagannadh is one director who had revolutionized the characterization of hero in Telugu films. Even though he is in bad form, the fever will also be on. DSP’s music had gone well with the audience and these feet tapping numbers will help the film. There is tremendous hype generated for Kicha’s fights and Amol Rathod’s cinematography.

he characterization of the heroes in Puri Jagannadh's films will be very powerful  and his style of direction best suites Allu Arjun'. He has converted Allu Arjun's energy into a blockbuster in 'Desamuduru' and let us see what he does with him this time. Amala Paul and Catherine Tresa, both, seem to be at their best in this film. They look very gorgeous in the posters and trailers.  Both of them being Malayalies can be an added advantage, as the film is also releasing in Malayalam and Allu Arjun has got a huge following there also.

Puri Jagannadh off late has lost touch. He is choosing different subjects but is failing miserably in treatment. We will have to see how far Amala Paul and Katherine Tresa lure masses.

Bunny about Puri Jagan

హైదరాబాద్ : ధనవంతుల కుటుంబాల్లో పుట్టిన వారికి డబ్బు విలువ తెలియదంటారు. కానీ నేను అలాంటి వాడిని కాదు అంటున్నాడు హీరో అల్లు అర్జున్. టాలీవుడ్లో బడా నిర్మాత తనయుడిగా, సంపన్నుల కుటుంబం పుట్టిన అల్లు అర్జున్ కష్టపడి పని చేసి సంపాదించే ప్రతి రూపాయి విలువ తనకు తెలుసు అంటున్నాడు.

ఓ ప్రతికకు ఇచ్చిన ఇంటర్వ్కూలో బన్నీ మాట్లాడుతూ....‘దర్శకుడు పూరి జగన్నాథ్‌కు, నాకు మధ్య గతంలో డబ్బు విషయం చర్చకు వచ్చింది. హైదరాబాద్ లో కోటి రూపాయలు అనే మాటకి విలువ లేకుండా పోయిందిప్పుడు. వందల కోట్లు, వేల కోట్లు అంటూ పత్రికల్లో వస్తున్న వార్తల్ని చదువుతున్నాం. కోటి అనే మాట ఇప్పుడు వీడియో గేమ్ లో ఓ నెంబర్ లా, ఓ జోక్ లా మారిపోయింది. ఐదొందల రూపాయల నోటుని చేత్తో పట్టుకుని కాసేపు తదేకంగా చూస్తే ఇప్పటికీ నాకు కన్నీళ్లొస్తాయి. ప్రతి రూపాయి విలువైదే సార్' అన్నాను. ఆ మాట వినగానే పూరి కదిలిపోయారు.

నేను ధనవంతుల కుటుంబంలో పుట్టినా నా మనసు మధ్యతరగతే. మా కుటుంబానికి ఎంత పేరున్నా...మేం మాత్రం మధ్య తరగతి జీవితాన్ని అనుభవించే వచ్చాం. చెన్నైలో పుట్టి పెరిగాను. సైకిల్ తొక్కుకుంటూ వెళ్లి పాలు కొని తెచ్చేవాణ్ని. ఇంట్లో పనులు మాకు మేమే చేసుకునే వాళ్లం. ఐదొందల రూపాయలతో వారం పాటు సర్దుకొంటూ గడిపే మధ్య తరగతి జీవితాల గురించి నాకు బాగా తెలుసు. అని చెప్పుకొచ్చారు బన్నీ.

అల్లు అర్జున్, అమలపాల్, కేథరిన్ హీరో హీరోయిన్లుగా పూరి జగన్నాథ్ దర్శకత్వంలో రూపొందిన ‘ఇద్దరమ్మాయిలతో' చిత్రం ఈ నెల 31న విడుదలవుతున్న నేపథ్యంలో...ఈ సినిమా విశేషాల గురించి వివరిస్తూ ఈ చిత్రంలో గిటార్ వాయిద్య కారుడిగా కనిపిస్తాను. లవ్ అండ్ యాక్షన్ ఎంటర్టెనర్. ఓ కుర్రాడి జీవితంలోకి ఇద్దరమ్మాయిలు ఎలా ప్రవేశించారనేది ఆసక్తికరం అన్నారు. పూరితో నాకు మంచి అనుబంధం ఉంది. ఆయన వద్ద చాలా నేర్చుకున్నాను. ఈ సినిమా పూరి నాపై చూపిన ప్రేమగా చెప్పుకోవచ్చు. దేశ ముదురు తర్వాత మళ్లీ ఆయనతో పని చేయడం ఆనందంగా ఉంది అని అల్లు అర్జున్ చెప్పుకొచ్చారు.

 

English Summary

 

“This movie is an expression of Puri’s love for me. He really is a joy to work with”, said Allu Arjun. Puri-Allu Arjun combination movie 'Iddarammayilatho' is all set for its theatrical release on the 31st of this month. The film directed by Puri Jagannadh starring Allu Arjun, Amala Paul and Catherine Tresa in the lead roles. Bandla Ganesh is producing this film under Parameswara art Productions.

The Curious Case of Bunny

 

In a tete-a-tete with Postnoon, Allu Arjun talks about why Iddarammayilatho is different, competition with Ram Charan and why he’s in no mood to experiment.

Three days before his latest film Iddarammayilatho hits the screens, Allu Arjun is nonchalant about everything. After a gap of six years, he has worked with Puri Jagannadh and the two, he says, share a great rapport. Ask him what makes Iddarammayilatho so different from the films he has done so far, he says, “It’s a romantic-action entertainer which has been shot in a different manner. I play the role of a guitarist, who’s a street performer in Barcelona. My characterisation, styling and the whole look of the film is different compared to my previous films. It would seem quite over the top if I play a character like that in a geography like Hyderabad, but now the ambience is different, it gives a whole new dimension to the film.” His styling is one of the several aspects that has made a lot of news in the recent few weeks and it’s a result of plenty of homework. “Ashwin designed my look in the film and we did tremendous amount of research on what costumes, hair style I should sport in the film. We went shopping in Hong Kong and Bangkok and retouched the fabric. After Happy and Arya 2, I did dress rehearsals for this film and my costumes and accessories were finalised months before we began the shoot. This film will completely justify my tag of being stylish star,” he reveals.Allu Arjun is all praises for Puri Jagannadh’s style of working and the additional care that he took for Iddarammayilatho. “He might have done quirky films, but when it comes to commercial films like this, he walks the extra mile to make sure that everything falls into place. I must credit Puri Jagannadh for all the good things about the film,” Allu Arjun says. Action choreographer Kecha Khamphakdee turned out to be a revelation on the sets while shooting in Bangkok. Allu Arjun was quite impressed with Kecha’s team and says,

“Here, the action choreographer takes care of everything but in Kecha’s team there was a specialist for every minute thing. For example, a person who specialises in sword fighting will not be involved in regular stunts.” Few days ago, at an audio launch, he made a statement that he wants to see Ram Charan as the numero uno star in Telugu. We wonder if he is deliberately trying to pull out of competition. Isn’t it? “No way. The competition is always there, but Ram Charan is my cousin and I’m a loyalist of Chiranjeevi. It’s my personal wish to see him in numero uno position. Other than that, honestly, I’m always competing with myself. I want every film of mine to be bigger than the previous one,” he adds, driving the point home. Now that he has a brand associated with him and that he has the freedom to do anything he wants, how far is he willing to experiment? Turns out that it’s a big no-no. “I’m in no mood to experiment.

An actor is a brand and people watch my films because of that brand. I’ve no interest in off-beat cinema, but I would do a film with a universal appeal. Shankarabharanam wasn’t a commercial film and Bommarillu wasn’t shot in a commercial format, yet both those films have an universal appeal. When I acted in Vedam, I thought it would become an universal film, but it couldn’t reach that state. I would rather impress 90% of the audience than catering to the rest of the critics,” he signs off.

Iddarammayilatho Inside Talk

 

Puri Jagannadh is a director who redefined heroism. The heroes in his movies are known for their vigor and powerful dialogues. Allu Arjun is a hero, who has set some standards with his dances and energy levels are just what needed for a hero in Puri Jagannadh's films.  If these both combine, it is certainly a sensation.

The previous movie in their combination, 'Desamuduru', was a big hit and the combo are trying to repeat the result of that film with 'Iddharammayilatho'.

The characterization of the heroes in Puri Jagannadh's movies will be very powerful  and his style of direction best suites Allu Arjun. He has converted Allu Arjun's energy into a blockbuster in 'Desamuduru' and let's see what he does with him this time. Amala Paul and Catherine Tresa, both, seems to be at their best in this film. They look very gorgeous in the posters and trailers.  Both of them being Malayalies can be an added advantage, as the film is also releasing in Malayalam and Allu Arjun has got a huge following there also.

Coming to the music, Puri Jagannadh has teamed up for the first time with Devi Sri Prasad and the audio has already created a sensation. It has become a Chartbuster in the market. Especially, the violin song in the movie has got a record number of downloads, and many are using it as the ringtone. The 'run run' song, the 'top lechipoddhi' song are also big hits.

Coming to the story, the team has said that it is a triangular love story, which revolves around a guy who loves two girls without the knowing of one another and it will be very entertaining.

Recently a storyline has been circulating on the internet about this movie. It says that the girlfriend of Allu Arjun dies, and he imagines her in another girl. Though it is not confirmed, this storyline is going viral on the internet.

The releases of many films have been postponed only because of this film, and this shows the huge expectations on this film, not only in the mega fans but also in the industry. The Superhits of audio and trailers have catalyzed those expectations.

Let's see if both Puri Jagannadh and Allu Arjun make a strong impact at the box-office once again.

Bunny’s New Hangout Place

 

Allu Arjun recently answered some candid question regarding his latest films as well as his personal life. The actor whose upcoming film ‘Iddarammayiltho’ is to be out soon on the 31st of May is excited about his new film. As for his personal life, Allu who married two years ago is not ready to be a father yet.

Allu revealed that they took time to adjust as a new couple for the first six to eight month of his marriage due to their different backgrounds and interests and the couple managed to strike a chord only a year back. But now, they share similar interests and Allu Arjun’s wife is always asking him about the movies they’re going to watch on Friday. Allu Arjun explained smilingly that owing to this, multiplexes have become their new hangouts along with restaurants and shopping.

Bunny's Love in Iddarammayilatho is for?

 

Mega fans may feel it is an outdated question and after the marriage of Allu Arjun, his love is purely and truly for his better half Sneha Reddy. However now many are trying to find out which of the two hot beauties Bunny is loving in his upcoming entertainer Iddarammayilatho directed by Puri Jagannath.

The film is in for a grand release tomorrow and still people are unable to find answer to their question. Bunny is sandwiched between mesmerising Malayalee beauty Amala Paul and cute Catherine Tresa from Dubai.

Bunny seems to be in a dilemma as he is in love with both the babes. He was diplomatic in his answer when he said "Amala Paul already proved herself as a star while Catherine scored good marks as an artist in this film. Both shone with their acting and no one is superior".

But some say Bunny is smitten by the beauty of Dubai Delight Catherine as he said she scored good marks in the film!

Can Bunny Trap Overseas Market?

 

Stylish Star Allu Arjun starrer upcoming film “Idharamayilatho” is all set to hit the screens worldwide on 31st May. After the success of “Julayi”, Allu Arjun is aiming to hit the marquee once again with this venture. Analysts are saying that this stylish hero is targeting overseas market with this flick.

With “Julayi”, Trivikram Srinivas managed to get some overseas market to Allu Arjun. Now the looks, teasers and the trailers are all intended to entertain overseas audience. The freshness in the attires of Allu Arjun is resembling the class style rather than his usual mass look. The richness in the trailers and the quality of music are all focused on overseas audience.

Film maker induced 2 heroines to increase glamour quotient. The films “Mirchi”, “Badshah” and “Dookudu” have class look and mass content. The same is seen in the trailers of “Idharamayilatho”. Bunny has good following among youth and family audience and hence this upcoming film might be intended completely towards overseas spectators. So “Idharamayilatho” is Allu Arjun’s trap to gain overseas market.

Will Bunny Dream Come True with IA?

Apart from being one of the big star heroes of tollywood, Stylish Star Allu arjun has great fan following in both Kerala and Karnataka. All of his dubbed movies fared well in Kerala while his average grossers like ‘Badrinadh’ also did fabulous business in Karnataka. However, he is yet to gain popularity in Tamil Nadu. Speaking to an English newspaper, allu arjun said “I dream of flying four different states in South India in a helicopter to promote my film on the same day,” Since his ‘Iddarammayilatho’ is releasing all the four states, he is better to concentrate promoting his movie in Tamil Nadu to gain more popularity.

Directed by Puri Jagannadh, the action and romantic film has Amala Paul and Catherine as the heroines. Devi Sri Prasad has scored the music of the film. The movie was produced by Bandla Ganesh Babu on Parameswara Art Productions. The movie is gearing up for release on 31st May.

Iddarammayilatho Hexa Platinum Disc Function

Photo Gallery (photos by G Narasaiah)